Are you searching for more local customers for your business? Do you depend on local consumers searching for products, solutions and services online? Are you visible online to these valuable consumers when they conduct searches on desktop and mobile devices? If not you need to raise the bar for your Local Search Marketing Strategy.
The world of online search is constantly changing including how consumers search and how the search engines decide which listings to offer at the top of the results. You must have a website that performs just as well on a mobile device as it does on a desktop computer. In addition, if local search is important to you will need to have claimed and optimized your Google My Business Listing.
Google My Business is the foundation of you local search strategy. A well optimized listing will show up in the “Local 3 Pack” of search results These results are extremely valuable and highlight your business reviews, contact information, hours and more. Most businesses will see more conversions through the traffic they acquire with their Google My Business listing than their other traffic sources.
Business Citations or NAP (Name, Address, Phone Number) needs to be consistent online for all the relevant directories, map services, Bing Places for Business and Yahoo Local.
Business Citations for Local Business
- Google My Business
- Bing Places for Business
- Yahoo Local
- Better Business Bureau
- Chambers of Commerce
The list above represents the foundation of your local search strategy. Depending on your type of business several other listings will be important to your success. If your business has a recognized trade association a listing there can help enhance your credibility. A construction related business can benefit from several different home service type directories. In short be where consumers expect you to be with accurate information.
Local Voice Search
Often overlooked is how a business performs in a voice search on a smartphone or smart home device. Some business owners do not realize that when an iPhone user conducts a voice search for a local business Siri doesn’t show them in her results. An Android device depends on Google My Business for voice search results so if you haven’t claimed your listing you may be left out. Test your business. Conduct a voice search for your business name and other related searches for your business. If the voice assistants are leaving your business out of the results call us.
Not sure where to start? Give us a call or send us an email to get started today. We can help your business succeed in local search.